47G
Project Information

47G, originally UADA (Utah’s Aerospace and Defense Association), came to Figure wanting to reposition themselves as Utah’s leader in Aerospace and Defense. The key positioning insight was to create a brand for new talent instead of politicians, comittees, or companies. This decision has yielded incredible results.

The Name:
On December 10th of 1954 Colonel John Stapp pulled 46.2Gs, the fastest known speed a human has voluntarily experienced. 47G, an unmet goal, seemed an appropriate name for America’s Tech Frontier.

Agency: Figure
Strategy: Alex Hamlin
Creative Direction: Hunter Murphy
Lead Designer: Esther Ly
Contributing Designers: Will Tuddenham and Kevin Tomas
Creative Production: Cate Williams